Advertising 7

Advertisers

The advertiser is on behalf of whom the advertising is done. In Coca Cola ads the advertiser is the Coca Cola company.

The most typical advertisers are companies. But non-profit organizations such as the Red Cross, Ayuda en Acción, associations and government organizations also advertise and are advertisers. Even people advertise when they place an ad to sell their home.

The companies. In many countries, most advertising is paid for by companies trying to promote their products or services. Automakers like Ford try to promote their models and the services they offer.

Nonprofit Organizations. They are social organizations that do not try to obtain business benefits but promote initiatives, and they need to communicate with society.

Different organizations try to get money to help the poor, orphans, to defend the environment or promote the most diverse causes.

Non-profit organizations carry out marketing activities to achieve their objectives, which can be very diverse.

The recruitment of staff or volunteers, the dissemination of their ideas, the defense of some ideals, the obtaining of resources by organizations may require advertising.

Political parties, unions, employers' associations, trade union organizations and all kinds of associations try to promote themselves using marketing and commercial communication or advertising.

Public Administrations. Armies to hire the military, Government Agencies, Local Governments and numerous Public Organizations regularly carry out advertising campaigns.

The following example is an announcement from the Public Treasury. This is an advertisement that tries to create a good image for this public body. It seeks to enhance the end it seeks to achieve with funds from public debt.

People. If we put an ad in the local newspaper to sell our car or our house we are advertising.

The magician, the singer specializing in Weddings, Baptisms and Communions, the lawyer can use advertising to offer their services to the community.

In some countries the advertising of certain professionals such as lawyers and doctors is highly regulated and even prohibited. In other countries such as the United States, it is normal for lawyers and law firms to promote themselves using paid advertisements in the media.